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Growth Through
Multi Sensory Experiences

Description: A Student project rebrand of the brand Gymboree through process of: visual strategy, visual development, visual standards and visual extensions.

Objective: Find and research a dead brand for a student project and rebrand to inspire and motivate multi sensory experiences for all children to support the holistic development of nurturing physical and mental growth so they can be active in growing independently and their communities. Focused on bright, eager and curious keywords to expand the brand-logo design, color, audience and etc. 

Categories: branding, identity design, editorial design, and website design.

Completion: Spring 2024

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Rebranding 
Process

Each of these books are a thorough guides that make up the rebranding student project of Gymboree. The following starts from the very beginning of research of the brand (Strategy Guide) to the finalized logo (Standards Guide) and the finished deliverables for the website (Visual Extensions Guide).

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The Sketches

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